Why we love differentiation so much and what's wrong with it? | by Neeraj Sharma | Medium
Peter Field and Les Binet could have helped me not get fired but they didn't. | by menon | Jan, 2022 | Medium
Peter Field and Les Binet could have helped me not get fired but they didn't. | by menon | Jan, 2022 | Medium
IPA's "The Long and the Short of It" - BrainJuicer synopsis
The Wrong and the Short of it | WARC
Marketing Effectiveness in the Digital Era: Media in Focus | Thinkbox
Interview: Les Binet and Peter Field | Contagious
Amazon | The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies | Binet, Les, Field, Peter | Communications
The long and the short of it | Thinkbox
The two most important charts in marketing - and why they matter now more than ever — Thinking Unstuck
How does brand building work? — Applied Brand Science
Don't take shortcuts, focus on the right targets! - My Telescope
CMFG - The Long and short of it - which is most effective?
Advertising Effectiveness: the long and short of it | Campaign US
SEMPL17: Les Binet, Head of Effectiveness, adam & eve DDB, UK
The long and the short of it | Thinkbox
The Long and Short of It: Measuring campaign effectiveness over time | WARC
long and short of it | MEDIATION
The long and the short of it | Thinkbox
How Finding The Right Marketing Strategy Can Bring You Disproportionate Rewards — ScienceFiction
Outdoor Advertising Effectiveness in Long & Short-Term Strategy
The Long and the Short of it — and the implications for Content and Storytelling
Ad effectiveness: Les Binet / WARC webinar | changing my mind
Binet and Field reveal key formulas for brand-building
Creative Integrated Brand Campaigns - Don't Go Dark
Les Binet on Twitter: "For the last six years, we've experimenting with share of search as a tracking metric. It's fast, cheap & predictive. Not only that, it can measure both short
The Long and Short of It: Measuring campaign effectiveness over time | WARC
